Advertising cards and ephemera collection
Scope and Contents
- circa 1860-1935
Conditions Governing Access
Conditions Governing Use
Stock: Generic cards with interesting images that could be personalized and applied to any product. Backs were left blank so a local advertiser could include his own message and information.
Custom: These cards were produced specifically for a product or company, and thus typically have unique designs and feature the product being advertised.
By the turn of the century, trade cards were on the wane, as magazine ads became more popular, and postcards became the new collectible.Trade cards offer a unique window into the social history of nineteenth century America."
From: Public Broadcasting Service. "Trade cards." History Detectives. Accessed August 5, 2015. http://www.pbs.org/opb/historydetectives/feature/trade-cards.
"Neatly packaged and visually arresting, trade cards functioned as precious tokens — keepsakes that illustrated the promise of individual products and the road to a better life. Print curator Eleanor Garvey contends that, “The colorful, expensively produced ad in and of itself was a treat: both an invitation to step into a more ‘complete’ and luxurious life by buying the product, and at the same time a token of that life. The more expensive an ad, the more it was worth to the consumer."
From: Harvard Business School, Baker Library. "Trade cards." The Art of American Advertising, 1865-1910. Online exhibit. Accessed August 5, 2015. http://www.library.hbs.edu/hc/artadv/trade-cards.html.
0.01 Cubic Feet (1 folder)
Language of Materials
- Advertising cards
- Air shows
- Analgesic industry
- Cadle Tabernacle (Indianapolis, Ind.)
- Foch, Ferdinand, 1851-1929
- Hendricks, Thomas A. (Thomas Andrews), 1819-1885
- Hygiene products
- Indiana Society of Chicago
- Indiana State Fair
- Indiana. State Board of Agriculture
- Indianapolis (Ind.)
- Morton, Oliver P. (Oliver Perry), 1823-1877
- New York (N.Y.)
- Pharmaceutical industry
- Roller derby
- Societies and clubs
- Tonics (Medicinal preparations)
- Visiting cards
- Women basketball players
- Advertising cards and ephemera collection
- Description rules
- Describing Archives: A Content Standard
- Language of description
- Script of description
- Code for undetermined script