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Bass Photo Company advertisements

 Collection — Folder: S1684
Identifier: S1684

Scope and Contents

This collection contains advertising cards for the Bass Photo Company, including one from 1921 with pictures from 1856 and 1921 of Pennsylvania Street looking north from Washington Street in Indianapolis; a 1924 card with pictures taken from the same view from 1850, 1908 and 1924; and a card with an image of the frontporch area of a home, possibly Herbert Keller's, with the caption "Bass Photo Company, Commercial Photographs, The Photo Sells the Goods" and information about the company's services printed on the reverse side with the date June 14, 1927 written in pencil. Also included is a postcard with pictures of W.H. Bass and Ben Heiser, a commercial photographer from Ohio, that promoted their presentations at the national convention of the Photographers' Association of America that was held at Cleveland, Ohio in July 1916.


  • 1916-1927


Conditions Governing Access

This collection is open for research.

Conditions Governing Use

Legal title, copyright, and literary rights reside with Rare Books and Manuscripts, Indiana State Library, Indianapolis, IN. All requests to publish or quote from manuscripts must be submitted to Rare Books and Manuscripts.

Historical Note

The Bass Photo Company of Indianapolis is the second-oldest photography company in Indiana. It started as a branch studio of the James Bayne Company of Grand Rapids, Michigan in 1897. By 1899, the company had been sold to Walter J. Woodworth, a former employee, and William H. Bass. Specializing in commercial and industrial photographs, the company was named Woodworth and Company then renamed the Bass and Woodworth Company in 1901. Woodworth left the business in 1905 and the studio was named the W.H. Bass Photo Company. As of 2021, the company is still located at its original location at 308 South New Jersey Street in Indianapolis.


Bass Photo Co. "About Bass Photo Co." Accessed November 24, 2021.

Hostetler, Joan. "Indianapolis Then and Now: Bass Photo Company, 308 S. New Jersey Street." September 19, 2013.


0.01 Cubic Feet (1 folder)

Language of Materials



This collection is arranged chronologically.

Custodial History

This collection was received by Rare Books and Manuscripts as donations.


No further additions are expected.

Related Materials

Materials relating to this collection may be found in the following collections in Rare Books and Manuscripts, Indiana State Library, Indianapolis, IN:

P034: Bass Photo Company photograph collection

Processing Information

Collection processing completed 2021/11/24 by Laura Eliason. EAD finding aid created 2021/11/24 by Laura Eliason.


Bass Photo Company advertisements
Description rules
Describing Archives: A Content Standard
Language of description
Script of description

Repository Details

Part of the Rare Books and Manuscripts Repository

140 North Senate Avenue
Indianapolis, Indiana 46204 U.S.A.