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Singer Manufacturing Company advertising cards

 Collection — Folder: S1192
Identifier: S1192

Scope and Contents

This collection includes 10 advertising cards from Singer Manufacturing Company ranging from 1892-1913 regarding sewing machines.

Dates

  • 1892-1913

Creator

Conditions Governing Access

This collection is open for research.

Conditions Governing Use

Legal title, copyright, and literary rights reside with Rare Books and Manuscripts, Indiana State Library, Indianapolis, IN. All requests to publish or quote from manuscripts must be submitted to Rare Books and Manuscripts.

Historical Note

Founded in 1851 by Isaac Merrit Singer and Edward Clark as I. M. Singer and Company, the company introduced a machine that utilized an up-and-down motion of the needle and foot-treadle power. Previous sewing machines used side-to-side needle motion and hand-cranked power. The innovations proved popular and, in 1855, Singer was the largest sewing machine company in the world plus it won a first prize at the World's Fair in Paris. By 1890 Singer had factories in North America, South America, Canada and Europe, and had an 80-percent share of the world market. Today Kohlberg and Company owns Singer, which continues to produce electronic sewing machines and other consumer products.

Sewing machine producer Singer Manufacturing Company, made chromolithographic advertising cards in the 1890s. Each card features people from a different country dressed in traditional clothing and posing with Singer sewing machines. The rich color and high level of detail in the chromolithographs make these images enduringly engaging while the accompanying text provides insight into contemporary discourses on race, ethnicity, consumerism and industrialization.

Source:

"Singer Advertising Card Collection - Image Gallery Essay." Wisconsin Historical Society. Accessed January 10, 2017. http://www.wisconsinhistory.org/Content.aspx?dsNav=N:4294963828-4294963805&dsRecordDetails=R:CS3581

Extent

0.01 Cubic Feet (1 folder)

Language of Materials

English

Arrangement

This collection is arranged chronologically.

Custodial History

This collection was received by Rare Books and Manuscripts as a donation from Orleans Public Library on 1966/07.

Accruals

No further additions are expected.

Processing Information

Collection processing completed 2017/01/10 by Lauren Patton. EAD finding aid created 2017/01/10 by Lauren Patton.
Title
Singer Manufacturing Company advertising cards
Status
Completed
Description rules
Describing Archives: A Content Standard
Language of description
Undetermined
Script of description
Code for undetermined script

Repository Details

Part of the Rare Books and Manuscripts Repository

Contact:
140 North Senate Avenue
Indianapolis, Indiana 46204 U.S.A.
317-232-3671